|
Empower Technologies Corporation Awards Brand Development Account to Infinite Media
August 09, 2004, Richmond, British Columbia - Empower Technologies Corporation (“Empower Technologies”) announced today they have selected Toronto-based, Infinite Media to lead their brand marketing redevelopment campaign over the next 12 months. This brand reorganization initiative will also see changes to the Empower Technologies sub-brands LinuxDA and PowerPlay Devices. Infinite Media was chosen based on their ability, experience and understanding of how to successfully integrate creative multimedia to enhance current marketing initiatives.
Infinite Media will provide Empower Technologies and its subsidiaries with completely integrated marketing solutions for their brand initiatives. These include strategy, collateral design, web redesign, public relations, video production and other projects to enhance all Empower brands and initiatives. Empower Technologies will call on Infinite Media’s branding expertise to deliver effective, customer-focused marketing programs to optimize communication with media as well as current and prospective clientele. A new Empower Technologies brand will make its first appearance at the LinuxWorld Conference & Expo this October in Frankfurt, Germany.
"We are delighted to begin a long-term relationship with Infinite Media for all of our marketing and interactive multimedia needs,” said Edward Dennis, President of Empower Technologies. “Their knowledge and expertise in developing successful, integrated marketing solutions is best of breed. By creatively threading our key message into multiple media outlets, Infinite Media will help us to optimize the reach of our initiatives, increase our ability to reach potential customers and build equity for our shareholders.”
"There is no question that Empower Technologies is a development leader in the Linux community. We are thrilled to have been chosen for this project and to be able to bring an efficient, proven approach to all of Empower Technologies’ branding efforts," said Brad Sellors, President of Infinite Media. “Our solutions will not only help Empower Technologies maximize the impact of their participation in LinuxWorld, but also solidify their position in the technology marketplace.”
About Empower Technologies
Founded in 2000, Empower Technologies is a provider of Linux-based embedded system technologies and solutions for the consumer electronics industry and the intelligent appliance market.
Empower is an innovative company that introduced to the world Linux DA O/S, the first and only complete Palm® Handheld compatible Linux Operating System scaled down for the Motorola Dragonball CPU platform. By uniting top professionals from within the computer industry and developing quality partnerships and strategic alliances, Empower is committed to being the leading provider of Linux-based embedded system technologies and solutions for consumer electronics manufacturers.
Empower’s brands are “LinuxDA” (www.linuxda.com) a Linux-based embedded operating system and “PowerPlay” (www.powerplaydevices.com) smart consumer electronics.
Contact Information:
Media Enquiries:
Paul Leung - Chairman, President and CEO: pcleung@empowertechnologies.com
or via Tel @ (604) 278-3100
Investor Relation:
David Flynn - Principal: dflynn787@rogers.com or via Tel @ (416) 346-7725
More Information on Empower Technologies: www.empowertechnologies.com
LEOs ® Sales Enquiries:
sales@empowertechnologies.com or via Telephone @ 604-278-3100
Paul Leung
Chairman, President and CEO
Empower Technologies Corporation
The statements contained in this news release that are not historical facts are forward looking statements. Such statements are based on management's estimates, assumptions and projections using available information. The company cautions that actual financial results could differ materially from the current expectations due to a number of factors.
The TSX Venture Exchange has in no way passed upon the merits of the proposed transactions and has neither approved nor disapproved the contents of this press release.
LEOs , PowerPlay and LinuxDA are the trademarks of Empower Technologies, Inc. All other brands are trademarks of their respective owners. |
